Hall Of Distractions

A large-scale immersive experience in which audiences were confronted with one year of a smartphone user’s notifications, condensed into a 30-minute cacophony of sound and light.

We created the Hall of Distractions in an attempt to help people understand the scale at which screens and algorithms have gained command over our lives. The average user spends 56 days of the year on their phone – and that’s not without cost, we pay for it with the dreams we never pursue.

The aggressive computational persuasion driving the attention economy is effecting our ability to make choices based on our deeper human goals.